Almost every business customer today owns a smart mobile device. According to statistics from research results conducted by global consulting firm TNS on 60,500 users, the average time of Vietnamese youth (from 16-30 years old) on mobile phones is 2.2 hours, equivalent to 15.4 hours/week. Therefore, reaching through text messaging marketing to users is an effective Mobile Marketing solution and needs to be invested more in it.
Let’s learn about text message marketing services.
What is text message marketing?
Text message marketing is a form of communication between customers and businesses through text messages sent via SMS to users’ phones. Through this form, businesses can actively create attractive and attractive messages to send directly to customers’ phones. Can be advertising messages, or customer care messages.
In short, text message marketing will allow businesses to reach customers quickly and they can read their messages faster, which is an effective communication channel.
>> See more: Why should businesses use SMS Gateway?
Why should businesses use text message marketing?
Build relationships with customers
We often have the habit of checking our phones. This is an extremely good opportunity for businesses to convey messages to customers. Using personalized messages will help them feel that they receive the attention of the business, thereby building a good relationship between the customer and the business.
Increase customer engagement
Businesses can use text marketing messages to send customers the necessary information and should use content that sends customers to visit your website, social media channels, and more.
To make the interaction between customers and businesses more proactive, more enjoyable, and get customers to take more action.
Provide fast customer service
If you are observant in the process of serving customers, businesses can use SMS mailboxes as a switchboard to answer questions and provide information about services to customers. This will help businesses build lasting relationships with customers, prompting them to meet their needs more effectively.
>>See more: How To Use Bulk Text Message Service Effectively
elements that make up the success of a text message marketing campaign
Message content
The advertising content must be messages that are neither too long nor too short. Easy to remember, condensed information for the reader. From there, increase the rate of opening stories from users thereby improving conversions.
Message time send
Every day, customers have to approach a lot of advertising messages. Sending messages to customers during their downtime will often cause them to feel uncomfortable. Therefore, messaging is also a key factor in the success of a text message marketing campaign. Carefully research the time frame that suits your target customer group to reach them effectively instead of getting the opposite in return.
Cost savings
This is a cost-effective form of Marketing compared to other forms. Just invest at a low cost but bring extremely high efficiency. Being sought after by many businesses in many different industries and applying it in their mobile marketing campaigns
Provide syntax to refuse to receive
Information is indispensable when accompanying the message content of the business conveyed to customers. That is the syntax to unsubscribe from messages, this syntax will help customers proactively choose to continue receiving messages or unsubscribe depending on their needs.
>> See more: What Things Must You Know To Have A Good SMS Campaign?
Text message marketing service provider.
Text message marketing service provider in Vietnam
Information technology is growing stronger and stronger, it can be said that information technology is an indispensable part of our lives. They bring many utilities to help people perform tasks in life more intelligently and easily. Therefore, eSMS provides services that provide Mobile Marketing solutions, more specifically text marketing messages for businesses in many different industries.
eSMS is constantly developing and optimizing technology solutions that bring the best experiences to customers.
Advantages of eSMS in Vietnam:
- Experienced staff.
- Customer care, 24/7 customer technical support, dedicated service, and customer focus.
- The system is powerful, easy to use, and especially 100% online.
- Low cost.
- Easily integrated on your website and software, faster and easier.
Typical customers and partners that eSMS has ever cooperated with:
- Mazda;
- karaoke service NNice;
- CORONA – RESORT & CASINO IN PHU QUOC;
- VINFAST;
- …
>> See more: Why should businesses use SMS Gateway?
End
Thank you for following the article, through this article, we hope to help you get more useful information about text message marketing services. Any suggestions, please leave a comment below for the earliest response.
For more information about our services, contact us now:
Website: https://esms.vn/
Hotline: 0901 888 484
VIHAT TECHNOLOGY CO., LTD (VIHAT TECHNOLOGY Co., LTD)
Office: 140 – 142 Street No. 2, Van Phuc City, Hiep Binh Phuoc, City. Thu Duc, City. Ho Chi Minh.
Hanoi Branch: An Hung Building, 85-87 Hoang Quoc Viet, Nghia Do, Cau Giay.
Cambodia Branch: Thida Rath #154 St.33MC, Sangkat Steung Meanchey, Khan Mean Chey Phnom Penh.